Social media activities have been steadily extended and further developed at AOK and AOK Bundesverband for many years now. Our extensive scope of duties includes profile maintenance, processing of content tailored to the specific platform, customer reaction management, and crisis communication by means of employee trainings, as well as on-going maintenance of all channels right up to a long-term social media strategy for the AOK community. All measures are part of a cross-media overall concept for AOK media.
Client: AOK Bundesverband
Type of Service: strategy consulting & social media management
Range: 95.000 Facebook fans of aok-on.de